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A tradition of style and innovation

Gregory Jewellers has a rich heritage of exquisite craftsmanship and dedicated customer service. With over 50 years experience and a growing chain of retail stores across the country, they’re one of Australia’s most well-recognised and trusted brands for fine jewellery and diamonds.

Gregory approached Frank Digital to reimagine their online presence with a focus on seamless UX, beautiful design and a forward-thinking eCommerce experience.


A tradition of style and innovation

As with all of our projects, we kicked off with a hands-on and highly collaborative context session with the Gregory Jewellers team. This gave us insight into Gregory’s history as a business, as well as their vision for future growth across retail, digital and marketing.

Our research unearthed a wealth of opportunities around UX and design, as well as the potential to streamline key business processes related to stock management and order fulfilment.


Ideation & prototype development

With the key product requirements defined, we ideated a number of potential solutions, gradually refining the approach and developing our initial sketches and ideas into a fully-functioning clickable prototype. To ensure a truly user-centric approach, we user-tested our prototype with a number of primary audiences, noting key feedback and gauging overall sentiment. Updates were made to language, button placement and product detail layouts to accommodate user feedback and ensure the focus remained on clarity and conversion throughout the shopping experience.

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